case studies.
influencer marketing campaigns i've run: creators, channels, and results.
campaigns
03completed
Sparkling Beverage Brand: Kroger
A 7-week awareness campaign for a premium Italian sparkling beverage at Kroger, pairing a small curated creator roster with paid Meta amplification to make the product feel like the must-have seasonal pick.
5creators
InstagramTikTokMeta Paid SocialCreator Recruitment
completed
Coffee Creamer Brand Relaunch: Kroger
A rebrand-relaunch campaign for a coffee creamer line at Kroger, built around a tight roster of lifestyle creators to build purchase intent and long-term brand loyalty for the new look.
4creators
InstagramFacebook Paid SocialCreator RecruitmentBrand Relaunch
completed
Protein & Wellness Brand: Walmart
A 7-week influencer program built to position a protein & wellness brand as the trusted choice at Walmart, pairing Instagram and TikTok creators around a health/fitness-focused recruitment brief.
12creators
InstagramTikTokCreator RecruitmentShopper Marketing