Andres Echeverri

resume.

account executive at New Engen, managing influencer brand partnerships. based in Seattle, WA.

experience

  1. may 2025
    ↓
    present

    account executive, influencer brand partnerships · New Engen

    managing creator brand partnerships across 8–12 concurrent campaigns for New Engen’s clients.

    • managed creator brand partnerships across 8-12 concurrent campaigns — tracking deliverables, timelines, and communications at scale.
    • oversaw the influencer pipeline including recruiting, onboarding, and ongoing engagement across TikTok, Instagram, and YouTube.
    • translated creator insights and campaign performance into strategic recommendations for account teams and clients across brands.
    • built shared processes and resources with internal teams to ensure consistency across all creator programs.

  2. aug 2023
    ↓
    dec 2024

    paid media analyst · Acadia

    paid media strategy and execution across Google, Meta, and Bing for e-commerce and B2B brands.

    • crafted integrated paid media campaigns across Google, Meta, and Bing to align with brand positioning and drive conversions.
    • handled annual advertising budgets exceeding $2M total, optimizing for client-specific KPIs such as ROAS and conversions.
    • built campaign briefs and project timelines for e-commerce and B2B brands, ensuring alignment with overall marketing strategy.

  3. may 2023
    ↓
    jul 2023

    digital marketing intern · LeadCoverage

    supported SAAS companies with paid media and content strategies to grow conversions and engagement.

    • aided SAAS companies in bringing up conversion rates at an efficient level through paid media strategies including LinkedIn Ads.
    • developed impactful content for email marketing initiatives, leading to increased open and click-through rates.
    • scheduled and managed social media content through HubSpot, increasing organic reach and follower engagement.

  4. oct 2022
    ↓
    jan 2023

    founder · Tinto Digital

    supported wedding photography businesses with Facebook advertising to grow bookings and revenue.

    • supported wedding photography businesses by leveraging Facebook advertising to increase booking rates and revenue.
    • created effective advertising creatives and persuasive copy that captured the target audience’s attention and drove action.
    • tracked, analyzed, and reported on the campaign’s performance to make data-driven decisions on optimizing the results.

skills

technical

UpfluenceMailChimpGoogle AdsMeta AdsClaudeCursorTikTok AdsMicrosoft AdsAdobe SuiteGoogle AnalyticsHubSpot

skills

StorytellingCampaign AnalysisProject ManagementPerformance ReportingData-Driven Decision MakingCreative Thinking

languages

English (Native)Spanish (Fluent)

education

  • 2024

    Georgia State University — Bachelor of Interdisciplinary Studies in Media Entrepreneurship

    GPA: 3.61, Honors Student

    coursework: Marketing Management, Mass Communication, Entrepreneurial Thinking, Buying Behavior, Production I.

  • 2021

    Georgia State University — Associate of Science in Computer Science

    GPA: 3.48, Honors Student

    coursework: Principles of CS II, Python Programming in Data Science, Data Structures, Discrete Mathematics, Calculus I-II.

certification

  • Google Digital Marketing & E-commerce Certificate — SEO, paid advertising, email marketing, and social media marketing; data-driven campaign strategy and cross-functional collaboration.