Coffee Creamer Brand Relaunch: Kroger

results

approach

• Recruited 4 Kroger-affinity, Gen-Z-leaning lifestyle creators (coffee, books, travel, food) for an aesthetic-forward, "feels in a cup" creative brief.
• Combined organic Instagram Reels and Stories with paid Instagram & Facebook amplification against a coffee-drinker/parent audience.
• Every creator’s in-program engagement rate outperformed their own organic baseline, confirming the messaging resonated beyond typical reach.

channels

key learning

The top performer kept the product visibly front-and-center for nearly the entire video, while the rest of the roster split attention across other subjects and split focus. Building "consistent, early product presence" into the creative brief, rather than leaving it to individual creator instinct, became the standing recommendation for future waves.